A Tourist’s Guide to Belgian chocolate

Belgian chocolate. Everyone around the world has heard of its reputation, but when visiting Belgium, how do you know what type of chocolate to buy for your friends and family back home? How can you tell the good from the “bad”, if there is such thing as “bad” Belgian chocolate?

Belgian chocolates

Belgian chocolates

I didn’t want to even attempt ranking belgian chocolate from best to less-good based on taste, but it is easy to categorize the chocolate based on for whom your buying. You may ask yourself: do I buy from Godiva, Neuhaus, Leonidas, Marcolini, Guylian or do you go for the 10 boxes for 10 euros found in most souvenir shops?


Pierre Marcolini – luxury chocolates with a focus on exotic tastes and imported cocoa beans from Latin America, Mexico, Madagascar, etc. The chocolates are best described in a quote from the chocolate designer himself: “I think we can surprise people with more sparing, elegant products”.

Pierre Marcolini chocolates

Pierre Marcolini chocolates

Marcolini pushes the envelope of what could be considered chocolate. They have a “philosophy” of chocolate and “lines” of chocolate such as the Ephemeral Collection (read more here). There are indeed some surprises like lavender-flavored chocolate and garnishes that look like gold. Not very appetizing, but these tiny chocolates do look impressive.

Visiting a Pierre Marcolini shop is a recommendable touristic experience. There is a different feel to this shop compared to the others, which have their chocolates stacked like bricks in display cases. In Marcolini’s its more like a visit to a jewelry store where you look at each piece individually and appreciate its beauty. But, unless you are traveling with a millionaire or visiting a Belgian and want to bring a gift for the host, Marcolini’s chocolates are not really worth it. If you are a die-hard chocoholic or want to try something truly unique, go ahead and try a few chocolates from Marcolini, about three will do it.

2) FOR MOM: 

Neuhaus Createur chocolatier 1857  – Jean Neuhaus invented the praline. What is a praline some less-experienced chocolate indulgers might ask? A praline is a heavenly smooth chocolate mixed with sugar-coated nuts crushed into a power.

Neuhaus Lady Chef's chocolates

Neuhaus Lady Chef's chocolates

You can give your mom chocolates and be proud to tell her that you chose them just for her from Neuhaus, the inventor of the “Belgian chocolate” (aka pralines) and you can add in some other tidbits of history for her (find tidbits here). But wait it gets even better!

Neuhaus has what they call a Lady Chefs box. A soft pink box of chocolates wrapped in a silky brown ribbon. Its looks more like a fancy purse or handbag. Inside this box she will be surprised to find elegantly decorated pralines that have signature of each lady chef on them. You will impress her so much that she will say she doesn’t want to eat them because they are so beautiful, but in the next moment she won’t respond as her mouth will be full of a sweet delight.

Neuhaus doesn’t only have the Lady Chefs box and is its also a good choice for your wife/husband, girlfriend/boyfriend, or grandparents.


Godiva Belgian Chocolate

Godiva Chocolate

Godiva Belgium 1926one of the most well-known Belgian chocolate brand around the world. Your best friend will appreciate getting Godiva chocolate from the source. With a variety of packages to choose from like truffles or a mixed box, these chocolates truly live up to the Belgian reputation.

Godiva chocolates are made with carefully selected cocoa beans which have been roasted and prepared following the Godiva recipe. Presenting your best friend(s) with chocolates made from 100% cocoa butter and that have been hand decorated, they will definitely know that you brought them something special back from Belgium.


Leonidas Belgian Chocolate

Leonidas Belgian Chocolate

Leonidas – is very popular, there are tons of shops around Brussels, and its also more affordable. Leonidas chocolates have all the different types of fillings you could ever want from caramel, pistachio, strawberry to marzipan. They might, however, be a little on the sweet side for some as they often taste more like sugar or the filling than chocolate.

Leonidas is less exclusivist and produces chocolates in industrial quantities with “1,400 outlets” around the world. But these fresh belgian chocolates coming in a nicely wrapped box are a great gift for good friends.


Guylian Belgian Chocolate

Guylian Belgian Chocolate

Guylian – chocolates made by the husband (Guy) and wife (Lillian) chocolatiers (Guylian) who invented the swirled seashell-shaped chocolates. Filled with a hazelnut praline filling, these chocolates keep with the Belgian tradition. They are proclaimed as “The World’s Favorite Belgian Chocolates” and are sold in about 100 countries around the world.

Guylian chocolates are the answer for your colleagues at work or the other dozen friends who said “bring me back some belgian chocolates”. Guylian is cost effective and yet is still of Belgian quality. You may even find boxes of seashell chocolates in the souvenir shops among the stack of 5 boxes for 6 euros.


Galler, Cote d’Or, Dolfin – you can find all of these brands in any grocery store in Belgium. No you are not stooping to the lowest level of Belgian chocolate for yourself! Since you have purchased some chocolates from each one of the major Belgian chocolatiers, hopefully your friends will be nice enough to share or you will have already gotten a free taste-test at the shops.

These three brands of chocolate give you a much much better idea of what Belgian chocolate actually tastes like. The fancy boxes of chocolate from the chocolatiers described above all strive to be unique so it often distracts from the simple taste of Belgian chocolate.

Galler Belgian Chocolate

Galler Belgian Chocolate

Galler – Jean Galler, a well-studied confectioner, launched his own enterprise at the age of 21 and now Galler is found throughout Belgium in 2,000 outlets and has received various official recognitions. The most popular Galler chocolate found in the grocery stores are the filled chocolate bars and chocolate tablets. I would recommend choosing one or two filled chocolate bars of your preferred flavors (like cafe, hazelnut or maybe even raspberry).

Cote d'Or Belgian Chocolate

Cote d'Or Belgian Chocolate

Cote d’Or – made since 1883 with cocoa beans from Africa, this chocolate definitely has its own taste. The African elephant on the Cote d’Or label became a symbol of fine chocolate in Belgium. Upon first tasting this chocolate, you may smack your lips together considering if you like its particular taste. Compared to other Belgian chocolate brands, it holds the true flavor of the cocoa bean. Generally, Cote d ‘Or is only found in a few select flavors such as various degrees of dark or milk chocolate and chocolate with nuts. In 1965, Cote d’Or became the official supplier to the Belgian royal family. I guess if this “grocery-store” brand is good enough for the royal family, it should be worth a taste.

Dolfin Belgian Chocolate

Dolfin Belgian Chocolate

Dolfin – for the true chocolate lover, Dolfin chocolate is a must! Dolfin chocolate is found in a thin tablet form. This chocolate is refined and meant to be savored. There are a variety of flavors to choose from and they are all done right: with a hint of flavor. With Dolfin, you can taste the cocoa and the unique flavor you choose. Dolfin chocolate comes in a wide range from 32% (milk chocolate) to 88% bitterness (dark chocolate). “It contains less sugar, less fat and more cocoa than traditional recipes and therefore concentrates on the nutritional and therapeutic qualities of chocolate.” In other words, every chocolate lovers dream.

So now that you have a guide to belgian chocolate, you won’t have to worry about what to buy for whom and you can decide which type you would like to try most. Or maybe now you want to try them all!!

Have you heard of one or more of these brands of Belgian chocolate? If so, what’s you’re favorite? Did this guide help you choose the type of chocolate you want?

About Nicole Basaraba

Nicole Basaraba is a Canadian writer focusing on topics of travel (Mondays), writing and literature (Wednesdays), lifestyle (Fridays) and her experiences living in the capital city of Europe: Brussels, Belgium.
This entry was posted in Living in Brussels, Travel and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

24 Responses to A Tourist’s Guide to Belgian chocolate

  1. Pingback: Brussels hot spot: Place Sablon | Uni-Verse-City

  2. Great article, very informative! Knowing which chocolate to buy is super important in my books. 🙂

  3. I’m so happy that you could find it useful. They are not the “rule” of who to buy for, but it at least it gives you an idea of the types of chocolate and how they are different…..because how can a tourist know all this in one visit? 🙂

  4. Aussiechocolatelover says:

    Just brought a few bars of Dolfin Chocolate and your description of the tastes and of the cocoa is spot on! Amazing chocolate brand and if its the Grocery store type in over there I’m astounded!


    • Dolfin chocolate is sooo good even if it is a grocery store brand. Some nice restaurants in Brussels, serve a square of Dolfin chocolate with coffee or tea. Thanks for the comment!

  5. Pingback: Confessions on Confections | Nicole Basaraba's Uni-Verse-City

  6. Raf Kiss says:

    Hi Nicole,
    I’m glad I found this post. As a Belgian living in Brazil, the chocolate is actually the only thing about Belgium that I miss a little Except for my two sons of course – them, I miss a lot :)). The climate here and the adventures I have had over the past almost 3 years make up for a lot though.
    My favorite chocolate is (yep still IS) the Cote d’or fondant with Praliné…

    • Hi Raf,

      Its so nice that a Belgian likes this post. 🙂 I was nervous that I may have made a mistake or something in my categories. Cote d’Or really is goooood.

      Enjoy the nice weather in Brazil. Its raining here as usual.

  7. Lily says:

    Ooh I love Guylian! Thanks so much for following my blog! You have a great blog here!

  8. Crosby Ong says:

    Bonjour Nicole!
    Thank you for this succinctly written article. I found it very helpful indeed. I’m in Brussels as I’m typing right now. Merci beaucoup 🙂

  9. Pingback: Support Nicole Basaraba as a Samsung Global Blogger – 2012 London Olympics | Marcia Richards

  10. Sara Lim says:

    what about Duc d’O chocolates?

  11. jacqui says:

    omg yummy yummu yummy i can feel the choclate melting in my mouth lol

  12. botond says:

    Great article.
    I tried Galler, Cote d’Or, Godiva, Leonidas and Neuhaus and except the Galler and Cote d’Or, the orthers don’t worths their price. I really love the chocolates so I was really excited to taste them (about 20 type of different chocolates) but unfortenatelly they are highly overpriced. They taste good but not good as they price, especially the Neuhaus.

    So I do recommend tasting them but don’t buy 5-6 kilogramms of the overpriced, famous branded choccolates: the galler and the core d’or is the same good as the others (okey they don’t have as much flavours as the big brands) and they are delicious.

  13. Richard Archer says:

    Nicole – Based on my experiences while living in Antwerp while working in Ghent and in traveling to Belgium from time to time since then, I generally agree with your recommendations and critique of each brand. Just a few exceptions:

    – I never felt there was enough quality difference for my taste between some other brands and Neuhaus to justify its higher price. But that is just my opinion.

    – Godiva used to be one of the top brands. However, I felt the quality declined after it was purchased by Campbell Soups from the USA, but the prices stayed high to try to continue to justify continuing its past market image. Again, just my opinion.

    – Leonidas chocolates have been well received by everyone I have ever given them to from casual acquaintance to wife, mother, and bosses.

    One suggestion is that if a visitor has friends or contacts in Belgium who live in any of the smaller cities, towns, or villages, ask them to recommend one of the small chocolate shops in the place where they live. Frequently the quality of these places is equal to or very near that of a master chocolatier and the chocolates are hand made by the owner and his/her family, but prices lower than Marcolini or some of the trendy chocolate boutiques around the Grande Place in Brussels. One caution about trying these smaller shops, however. Every person I ever met in Belgium has his/her own preference and their tastes may not be the same as yours. So, you will have to try chocolates from several different shops to find the one you like best. I am sorry that you will have to go through the punishment of eating so much chocolate during the process of making your decision. It’s a tough job, but someone has to do it. 😉

  14. Kina says:

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each
    time a comment is added I get several emails with the same comment.
    Is there any way you can remove me from that service?
    Thank you!

  15. Pingback: Chocolate Around the World May Keep You at Home - Cupid Alley Chocolatieres

  16. Lucy says:

    I really love chocolates and seeing this gallery with many different types and brands of chocolates, with so pleasing packaging makes me crave for chocolates again and again. And when I read the description on each chocolates, makes me want more! Will save this article and buy these chocolates when I got time. Thanks for this.

  17. Aah ! Finally, I belong to the right place in the world.

  18. Anna says:

    Very good article but you left out truly good chocolate.

  19. Amber Lee says:

    While I love the article, I must say, I rather like Pierre Marcolini’s, however I’m also truly a Chocolate Aficionado, Die Hard Enthusiast, and Connoisseur of Artisan Chocolates.

  20. Shannan says:

    Living in Brussels part time the last 4 years … I would recommend visitors to take a chocolate tour , great for history of the city and history of chocolate here , and samples of chocolate along the way at different shops ! Pierre Marcolini is worth it for usual chocolates like earl gray and rose , and the shop in Sablon is just beautiful ..worth the experience . Neuhaus is really good for one of the less expensive brands . I’ve heard people over here refer to Godiva as the “McDonalds” of chocolates … since it is so mass produced and sold all over . I just tried some Dolfin , I found in the grocery store , pretty good … and its the sons of the family who owned Neuhaus I understand . Was really inexpensive . You also have Mary chocolates (which was the Royal family’s official chocolate , not sure if that is still the case ) .. very pretty presentation . There’s also a small shop in Sablon … Passion chocolates , smaller batches and always fresh … very yummy. One of my favorites is Mike and Beckis in Uccle … bean to bar, very pure and doesn’t get any better , they also have an Indian spice “chai” hot chocolate that is my favorite ! It does just taste better here though … and don’t forget to try the Belgian hot chocolate … so good on a chilly Brussels day !

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